Instructions

Choose from either Overall Score, Reach, Engagement or Quality to see the health of each country, SBU and region.

Move the date slider to view the historic trend of the score for each country, SBU and region.

Click on the map to select a country and preview the individual social media presences.

These scores are derived from the organisation’s social media KPIs. You can download a copy by clicking the KPI image on the top right of the screen.

Total

The Overall Score Badge provides an overall score for how well the presence, country or SBU is doing in the other three badges. This score combines the total scores of the following three badges:

  • Reach
  • Engagement
  • Quality

Reach

The Reach Badge provides an overall score for how well the presence, country or SBU reaches its audience. This score combines the following metrics:

  • Current number of Fans / Followers
  • Number of months to reach the Target number of Fans / Followers
  • Average number of shares / retweets for each post / tweet

These metrics are compared against their targets, to provide a percentage score, and the average of both metrics is provided as the overall score for the Reach Badge.

Engagement

The Engagement Badge provides an overall score for how well the presence, country or SBU engages with its audience. This score combines the following metrics:

  • The ratio of replies by the presence owner to the number of posts / tweets by others.
  • The average time it takes to reply to a post / tweet.
  • The Klout Score for this presence (Twitter Only).
  • The Facebook Engagement score for this presence (Facebook Only).

These metrics are compared against their targets to provide a percentage score, and the average of both metrics is provided as the overall score for the Engagement Badge.

Quality

The Quality Badge provides an overall score for the quality of the posts produced by the presence or presences in a Country or SBU. This score combines the following metrics:

  • The average number of posts / tweets per day.
  • The average number of links per day.
  • The average number of likes / retweets per post / tweet.
  • The Sign Off status of presence.
  • The Branding status of the presence.
  • The number of relevant posts made each day.

These metrics are compared against the targets to provide a percentage score, and the average of all three metrics is provided as the overall score for the Quality Badge.

Small Countries

    SBUs